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From Crisis to £1m Profit Turnaround
Here's the journey from our most recent client
Kit & Kaboodal
Financial Impact
£1m profit swing
Gross Profit +27%
Sales growth +20%
Stock reduction -37%
Net profit £750k
Cost Saving
£300k
Logistics £145k
Marketing tech £78k
1)Scorecard Assessment
Following a website migration, K&K experienced a 35% drop in sales over a three-month period. Upon investigation, we uncovered multiple technical issues with the new site and identified a failed SEO transition strategy, which resulted in significant keyword ranking losses on Google.
2)Strategy development
We developed a comprehensive recovery roadmap and prioritised urgent technical fixes. Within three months, site performance returned to pre-migration levels, and by month four, we were outperforming previous sales benchmarks.
3)partner review
As part of our roadmap, we conducted a thorough review of contracts and partnerships. This revealed substantial cost-saving opportunities, which we implemented by renegotiating terms and switching to more efficient service providers.
4)operational excellence
We restructured internal processes across key departments, including Buying, Merchandising, and Marketing. New reporting systems were introduced to support data-led planning and execution, with clear feedback loops to drive ongoing improvement.
5)accelerated growth
Database expansion was identified as a core growth lever. We grew our email database by 90% within 12 months and introduced an SMS strategy now responsible for 3% of total revenue. PPC ROAS reached record highs, and social media became the primary traffic driver. We are also preparing to launch with major retail partners including Debenhams, John Lewis, and Next. To support this growth, we’ve secured stock financing facilities and are exploring bonded warehouse options to further optimise cash flow.
6)value realisation
With strong foundations in place, we’re now preparing to enter discussions with investors to support our next phase of growth. A comprehensive pitch is in development, and we’re excited to guide stakeholders through the journey ahead.
John Marsden – “After 12 years in retail, we’ve just had our most profitable year, all thanks to their strategy and hands-on approach”
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